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The Stages Involved in Publishing a Book—and the Sheer Dumb Luck Needed

Planning!!!, a good book and lots of luck
14 April 2026 by
Scoz.App

Being an author today means fighting a three-front war.

You must write something worth reading, market it so people know it exists, and promote it to keep sales alive beyond launch week. Each front presents distinct challenges, and mastering all three is the difference between a book that gathers dust and one that finds its readers.

As authors, we naturally gravitate and linger on the critical writing aspect, and as anyone who has gone through that process will attest: Is not an easy process.

But what comes next?: From my experience, and I have tried to distil these into compartments or stages below. Others will have a different approach, process and stages.

  1. Manuscript stage (clearly it’s about making sure the manuscript is completed, edited, book cover etc.)

  2. Platform stage: This is where the admin kicks in and its about getting domain names, ISBN, author profile pages etc.

  3. Review stage: A challenging and essential part in building lists and pushing the manuscript out to get reviews and endorsements etc.

  4. Publishing stage: Deciding on traditional publishing vs self publishing , submitting to agents etc.

  5. Networking and marketing: By far the majority of professionals will advocate that this stage is the most important aspect and should start many months before the manuscript is completed. This is about building a following and kindling a pent up demand before release

  6. The Launch: Depending on self vs traditional, this will take different forms. In both cases, the objective is about being discovered and triggering buyers.

  7. Planning the follow-up

What is clear from this very short summary is that the list of to-do’s (tasks) is intimidating, not to mention the level of interactions with other people, whether agents, artists etc. is considerable. The truth is that getting a book to a state of published is a considerable project with careful planning and execution, and lots of luck.

If you track and keep abreast of the forum for new and established authors, you will hear the overwhelming commentary on potentially great authors and books never making it past the agent stage, and getting lost with self publishing and gathering dust. It’s a tough gig and luck plays a big part IMHO.


This level of planning and co-ordination requires a structured and methodical approach and curated resources. That is why authors need https://scoz.app

Scoz.App has an integrated solution. Your personal default or customised roadmap of all the steps involved, tasks and sub-tasks, contacts, subscriptions, tracking submissions, director of providers

Structure, resources and execution.

Two types of stress for authors. Good and Bad
Writing a book is stressful enough but manageable and almost enjoyable as an author (good stress or “eustress”).